If you usually use Priceline to save money on hotel rooms, you now have another option. Travelocity has launched a new service called Top Secret Hotels where consumers book a hotel before learning its name.

Travelocity is hoping to break into what is known in industry terms as the “opaque travel market” which has been dominated by the likes of Priceline and Hotwire in recent years. Travelocity says that consumers can save up to 45 percent off of three and four star hotels.

You book a Top Secret Hotel in much the same was as a regular hotel: choose your dates and locations and a number of options is presented. But instead of seeing the hotel’s name you only see the star rating and the price.

This is different than Priceline where you make an offer on a room and your offer is either accepted or rejected by the hotel. With Travelocity you know the price upfront so there’s less guesswork involved.

This is likely to appeal to consumers who want an easier way to book discount hotel rooms and it smartly builds off Travelocity’s existing customer base.

The bottom line: Book a hotel room through Travelocity’s Top Secret Hotels service to save money as long as you are comfortable not knowing the hotel’s name until after you book.