Many organizations have used the Internet effectively to make money. There are loads of examples where the social media websites have been used by them to create a unique customer experience. The social networking sites have a large following and as per some recent surveys, around 400 million worldwide access Facebook. Another popular networking site, Twitter too has millions of followers around the globe. Through these popular social media sites, the organizations have innovated themselves to reach out to their customers and create a unique experience for them.

One such exciting example is that of Dell computers, which has reached out to its customers quite effectively using such sites. It has presence on all major networking sites and gives due importance to the feedback of its customers. This has helped Dell to register an increase in sales and increase customer satisfaction. Another such example is that of Starbucks. Starbucks too, has presence on major networking sites. It collects feedback from its consumers and uses it to improve its services. This has resulted in huge popularity of Starbucks among its consumers.

However, there are many such examples where the organization did not take consumer feedback too seriously and ended in eroding its base rather than supporting it. There are examples of companies such as Nestle, Volkswagen and Wal-Mart. The customers got miffed by the response of such companies on their profiles. The users posting negative comments were discouraged from doing so and thus, no such corrective action was taken. This resulted in customers venting out their anger using various other ways and the whole purpose of customer satisfaction was defeated by such companies themselves.

Facebook has become a great platform for various forms of advertising. It has given some highly innovated tools and applications which have been used quite effectively by various organizations. Facebook has allowed different advertisers to post their advertisements depending on various factors. These include age, gender and geographical location of the Facebook user. For example a user, who is member of a group of a particular city, can be shown advertisements of various eating joints and other popular tourist places in the region.

Another great tool which has helped Facebook to make money online in a big way is that of posting of classifieds. Users can place classified advertisement in a particular section of the site. There are various sections where users can place their advertisements and Facebook charges them depending upon the type and length of content. Further, advertisers are given various advertisement options. One such option is that of pay per click advertisement where the advertiser would pay Facebook a pre decided amount for every click on their advertisement.