E-Accounting Solutions
Shoot, Move, Communicate: Accounting & CFO that Drives Decisions

A trucking and hauling business owner could not see which trucks and loads were making money. Jobs were not tracked in a way that showed true profitability, and that level of detail went beyond what QuickBooks Online reports could deliver on their own. The problem was not effort. It was visibility.

E-Accounting Solutions listened to how the owner ran his jobs, then implemented third-party software that tracks each job by truck and by load and syncs both ways with QuickBooks Online. The owner now has reportable profit for every truck and every load.

“We hear every challenge our customers face, understand what is happening in their businesses and find ways to help,” says Sharon Eckler, CEO.

A woman- and veteran-owned firm, E-Accounting Solutions turns accounting from a back-office reporting function into a practical decision-making resource for growing businesses.

Sharon’s 21 years in the U.S. Army shape how she approaches business problems. Managing budgets, resources and communication in the military required disciplined planning and clear information flow—principles she carries into her work with clients today.

She applies the military principle of ‘shoot, move and communicate’ to every client. Shoot is production; what the business delivers. Move is how resources are used and moved. Communicate is how information flows through technology and conversation. Combined with Sharon’s 35 years of accounting experience across industries, the framework connects operational activity with financial performance and pinpoints where a business needs attention.

Making Financial Information Easier to Act On

To determine the right level of support, E-Accounting Solutions first reviews a client’s books and accounting structure, examines how the business functions and considers the demands of its industry.

After listening to owners’ concerns, Sharon also speaks with employees to understand operational problems from their perspective. That information is used to build a financial dashboard that gives owners a clearer view of their financial position. Rather than presenting every available figure, it identifies one priority issue at a time. For an HVAC owner tied up training technicians at job sites, the firm suggested a dedicated training area. Within months, profitability and sales grew 5 to 10 percent. E-Accounting Solutions walks owners through the dashboard, explaining the information and showing how the numbers relate to the issue being addressed. The discussion may center on cash and profit or on KPIs, costs and projections, depending on what the owner needs to assess.

The relationship can extend from bookkeeping and accounting into controller support and fractional CFO services as business needs become more complex. Fractional CFO support can cover financial planning, technology strategy and future growth for a few hours each month or quarter, giving businesses senior financial guidance without the cost of a fulltime CFO.

Using Technology to Make Financial Information More Useful

In Sharon’s view, technology can accelerate financial work, but communication, listening and personal guidance remain central to helping owners understand and act on their financial information. She has used, taught and consulted on QuickBooks, Xero and Sage.

Sharon brings the same hands-on knowledge to AI, which E-Accounting Solutions uses to turn financial data into information clients can readily understand and use. Data is presented as charts, percentages or raw figures, based on how each client prefers to view it. Live two-way syncing with QuickBooks Online and Xero gives owners current numbers without waiting for month-end reports, while field and office staff keep working in their own workflows.

The firm also offers ready-to-use advisor tools for industry pressures. One tracks profitability under fuel price swings for haulers, truckers and farms, and another gauges profit farm by farm. Billing software for medical research facilities is in development.

E-Accounting Solutions’ recognition as Top Outsourced Accounting & Fractional CFO Services 2026 reflects its ability to bring financial information, processes and resource decisions together in a single advisory relationship.