Gaston Bernasconi, GEOTAX | Financial Services Review | Top Tax Obligations Agile Solutions in Latin AmericaGaston Bernasconi, Managing Partner
Traditional accounting firms often pursue larger corporate accounts, leaving individuals and startups to navigate financial and regulatory responsibilities with limited professional support. GEOTAX chose to focus on this overlooked market and help entrepreneurs address tax, accounting and financial responsibilities that can impede business continuity.

For Gaston Bernasconi, the opportunity became clear through years spent working with numbers and teaching others how to understand them. An accountant and university teacher with experience overseeing training at KPMG, he saw that many entrepreneurs could benefit from a more handson approach to the financial side of running a business. GEOTAX was built around that idea, helping business owners understand what sits behind their accounting and tax obligations rather than simply handling the paperwork for them.

“If they succeed, we succeed. Our approach is to teach them, help them with accounting, tax and finance, and walk the path together,” says Bernasconi, managing partner.

The potential client base is significant. Around 400,000 individuals start businesses in Argentina each year. Many know their products, understand their markets and have a clear idea of what they want to build, but lack experience with the financial and regulatory side of running a company. Tax obligations, missed filings and compliance issues can become costly problems while a business is still finding its footing.

Bernasconi points to limited financial knowledge, difficulty managing tax obligations and flawed business models among the recurring reasons startups fail. GEOTAX focuses on the financial and tax issues within that equation, helping entrepreneurs understand their obligations, improve internal processes and make more informed decisions as they build their businesses.

Starting with the Right Foundation

GEOTAX's involvement often begins at company formation, helping establish the appropriate administrative and tax foundation before recurring compliance becomes a problem. Early involvement creates continuity as requirements evolve. In Argentina, digital processes have reduced the time required to form a company from two to three months to around seven days.

  • If they succeed, we succeed. Our approach is to teach them, help them with accounting, tax and finance, and walk the path together.

GEOTAX establishes registrations from the outset instead of inheriting unresolved issues from another accountant. The firm manages tax identification, VAT, income tax and sales-tax registrations along with recurring filings and deadlines. Starting with a clean foundation keeps risk and workload lower, allowing GEOTAX to offer a more accessible service model.

The relationship develops as the business does. A customer that initially approaches GEOTAX for company formation may later require accounting and tax support, followed by banking, financing and insurance needs. The firm works with banks to help customers open accounts and pursue financing when investment capital is required. Its support also extends to VAT strategies, including opportunities for eligible customers to defer payments and preserve cash.

A Broader Business Ecosystem

Digital infrastructure has been part of GEOTAX's model since its launch. Bernasconi combined accounting expertise with technology experience, digital marketing and CRM infrastructure to reach a high-volume market of entrepreneurs. That model now includes artificial intelligence to answer calls 24 hours a day, helping GEOTAX respond at scale. The firm also helps growing companies implement AI agents to scale their operations. Technology enables GEOTAX to serve customers at scale while maintaining close contact with them. Bernasconi makes an effort to know his clients and understand their businesses, providing ongoing tax, accounting and financial guidance as their needs develop.

As Argentina continues to digitize company formation and administrative processes, GEOTAX adapts alongside a changing regulatory environment. While currently focused on Argentina, Bernasconi has identified Uruguay, Paraguay and Chile as potential future markets.

For many entrepreneurs, building a company begins with expertise in a product or idea, not with an understanding of tax codes, filing schedules or financial structures. GEOTAX has built its model around closing that gap, helping earlystage businesses navigate the practical demands of staying operational through close, ongoing support. Its combination of tax expertise, technology and close customer support has positioned GEOTAX as the Top Tax Obligations Agile Solutions in Latin America 2026, recognizing its practical approach to helping entrepreneurs manage compliance.