“We apply our institutional portfolio management backgrounds to manage family and intergenerational wealth. Our mission is to understand the unique financial circumstance and needs of clients and generate the highest returns based on their requirements,” says Paul Seizert, Chief Compliance Officer at Heron Bay Capital Management.
Heron Bay Investment philosophy is sector and benchmark agnostic and invests in the best businesses trading at a discount to intrinsic value. The investment team goes through a research-intensive investment process – a blend of quantitative and qualitative research methods – to build robust equity portfolios.
The team spends a majority of their time analyzing how businesses generate and use cash to grow their firm’s intrinsic and market value over time. “We seek to understand the industry dynamics, business drivers, how a company can profitably generate cash and create long term value. We don’t trust generally accepted accounting practices (GAAP) and make appropriate and conservative non-cash adjustments to analyze the true economics of the business” says Seizert. The firm takes pride in its ability to blend business analysis and personal finance expertise to manage investment portfolios focused on high-quality, long-term, and valuation-oriented investment philosophy. Heron Bay follows a unique multi-faceted risk management framework that embraces concentrated equity portfolios using diversification among investment styles, asset classes and a time segmented approach to asset allocation to meet client requirements.
Client onboarding at Heron Bay starts with face-to-face interactions, where it gets a comprehensive view of their goals and investment capital. To decide the best-suited portfolio type for an investor’s needs, it considers a blend of six active equity portfolios, including large cap, small and mid-cap, and micro-cap, and to create tailored investment portfolios that satisfy their aims and objectives. Importantly, clients interact directly with Portfolio Managers who are also entrepreneurs, which is different compared to many brokerage relationships.
Capitalizing on its background in institutional investment management, the team aspires to carry forward this trail of success to serve institutions, independent RIAs, family offices, and individual investors alike.